Marketing your salon on a budget

Afro hairdressing is skilled, time-heavy work. After a long day of installs and silk presses, the last thing you want is a second job running paid ads, chasing DMs, and building a website. The good news is you do not need any of that to stay booked. You need a small set of habits, a profile that does the heavy lifting, and a platform that sends real clients your way.

Let All Done do the finding for you

All Done exists to connect Afro hair clients with stylists who actually specialise in their texture. Clients search by location, style, and availability, and your profile is shown to people who are ready to book, not just browse. A complete, active All Done profile can replace most of what stylists used to do on Instagram. It reaches more of the right clients, handles the back and forth, and sends confirmed bookings straight into your calendar.

• Turn on all the styles you offer and keep your pricing up to date. Clients filter by both.
• Keep your availability honest. The slots you show are the slots that get booked.
• Use the in-app messaging so every enquiry lands in one place, not across three apps.

Photograph every finished look

A phone, a window, and a plain wall will get you further than a studio setup. Shoot the same look from three angles (front, side, back), plus one close-up of the parting or edges. Post two, save one for later in the week, and add the cleanest shots to your All Done portfolio so new clients see what you can actually do.

Ask for the review before the client leaves the chair

Reviews compound. A calm moment at the end of the appointment, while the look is still fresh and the client is happy, is the single best time to ask. One sentence is enough: "If you enjoyed the appointment, a quick review on All Done would really help me out." Clients rarely say no when you ask in person.

Small habits that quietly fill your week

• Offer to rebook before the client leaves the chair. Most regulars come from this one question.
• Respond to enquiries within the same day, even if just to say when you will reply properly.
• Thank repeat clients by name, in public, at least once a month.
• Share a before-and-after on the same day as the appointment. The client is most likely to reshare.
• Keep a short list of your quiet days and offer a small discount on those slots only.

Marketing does not have to mean spending. If your All Done profile is complete, your photos are consistent, and your clients are rebooking before they leave, you already have a marketing engine. Let the platform handle the reach so you can stay focused on the chair.